Buying a Jeep Wrangler is an exciting process for many drivers. This iconic SUV has a strong reputation for off-road performance and unique style. But what if you want a Wrangler that matches your personal taste? Can you custom order a Jeep Wrangler to fit your needs? The answer is yes—and the process is easier than most people expect.
Custom Ordering A Jeep Wrangler: What You Need To Know
Jeep offers a wide range of options for buyers who want something unique. Instead of settling for what’s on the lot, you can build your own Wrangler from the ground up. This means choosing everything from color and trim to wheels, technology, and accessories.
Most dealerships support custom orders through the Jeep Build & Price tool, which lets you create your perfect vehicle online. After building, you submit your order through a dealer. Some buyers worry that this takes longer, but many find it’s worth the wait.
Custom Order Vs. Buying Off The Lot
Let’s compare the two main ways to buy a Wrangler:
| Feature | Custom Order | Dealer Inventory |
|---|---|---|
| Personalization | Full control | Limited options |
| Waiting Time | 6-12 weeks | Immediate |
| Price | Usually MSRP | Negotiable |
| Availability | Any model/trim | Popular models only |
Many buyers don’t realize that custom ordering is often priced at MSRP (manufacturer’s suggested retail price). This can reduce the chance of discounts, but you get exactly what you want.
Steps To Custom Order A Jeep Wrangler
Ordering your own Wrangler is simple. Here’s how it works:
1. Research Models And Trims
Jeep offers several Wrangler models—like Sport, Sahara, Rubicon, and Willys. Each trim has different features, so spend time learning which fits your needs.
2. Choose Engine And Transmission
You can select from multiple engines, including the 2.0L Turbo, 3.6L V6, and even a 4xe plug-in hybrid. Transmission choices include automatic and manual.
3. Pick Exterior And Interior Options
Select your favorite color, wheel design, roof type (soft or hard top), and interior finishes.
4. Add Packages And Accessories
Jeep offers packages like Safety Group, Cold Weather Group, and Technology Group. You can also add accessories such as tow hooks, LED lighting, and floor mats.
5. Submit Your Build
Use the online Build & Price tool to finalize your choices. Print or email your build summary to your preferred dealer. They’ll help you place the official order.
6. Wait For Delivery
Custom orders can take between 6 and 12 weeks. This time frame depends on factory schedules and supply chain conditions.
Example Custom Build
Let’s look at a sample Wrangler build:
- Trim: Rubicon
- Engine: 3.6L V6 with automatic transmission
- Exterior: Sarge Green, hard top
- Wheels: 17-inch black aluminum
- Package: Cold Weather Group (heated seats, steering wheel)
- Accessories: All-weather mats, tow package
This build would cost around $52,000 MSRP and would take about two months for delivery.
What Can You Customize?
Jeep gives buyers a lot of flexibility. Here are the main areas you can personalize:
| Category | Options |
|---|---|
| Trim Levels | Sport, Sahara, Rubicon, Willys, High Altitude |
| Engines | 2.0L Turbo, 3.6L V6, 6.4L V8, 4xe Hybrid |
| Colors | Over 10 choices (including limited editions) |
| Roof Types | Soft top, hard top, Sky One-Touch power top |
| Packages | Safety Group, Technology Group, Cold Weather Group, LED Lighting Group |
| Wheels & Tires | Multiple designs and sizes |
| Accessories | Tow hooks, steps, cargo organizers |
Many buyers overlook package bundles. These are groups of features that can save money compared to buying items separately.
Costs And Delivery: What To Expect
Custom ordering usually means paying MSRP, but some dealers may offer incentives. You should expect to pay a deposit, which is often refundable. Delivery times vary, but most buyers wait between 6 and 12 weeks.
It’s important to ask the dealer about the possibility of price changes. Sometimes, if your vehicle is delayed, the factory may adjust prices or features. Ask your dealer to lock in your price if possible.
Real-world Data
According to Jeep, over 35% of Wrangler buyers now choose custom orders. This number has grown due to supply shortages and high demand for unique builds. Many buyers report greater satisfaction with their custom vehicles.
Common Mistakes When Custom Ordering
Many first-time buyers make mistakes that can be costly or frustrating. Here are some to avoid:
- Not researching trims: Some features are only available on certain models.
- Skipping package bundles: Buying features individually may cost more.
- Ignoring delivery time: Custom builds usually take weeks, not days.
- Not confirming price lock: Prices can change if production is delayed.
- Missing dealer paperwork: Make sure all options are listed clearly.
A non-obvious tip: Ask your dealer about factory accessory installation. Some accessories are cheaper when installed at the factory versus later at the dealership.
Is Custom Ordering Right For You?
If you want a Wrangler with specific features or colors, custom ordering is the best choice. You gain full control and get a vehicle that feels personal. However, if you need a car quickly or want to negotiate price, buying off the lot may be better.
One insight many buyers miss: custom orders are not limited to luxury trims. Even base models can be personalized with unique accessories and colors.
For more detailed information on ordering, visit the official Jeep site: Jeep Wrangler Official Site.
Frequently Asked Questions
Can I Custom Order A Jeep Wrangler Online?
Yes, you can use the Jeep Build & Price tool to build your Wrangler online. However, you need to place the final order through a dealership.
How Long Does It Take To Get A Custom Ordered Wrangler?
Most custom orders take 6 to 12 weeks. This depends on factory schedules, supply chain issues, and your location.
Is Custom Ordering More Expensive?
Custom orders are usually priced at MSRP. You may not get big discounts, but you can sometimes find dealer incentives. Accessories may cost less when installed at the factory.
Can I Change My Order After Submitting?
Some changes are possible if the vehicle has not entered production. Talk to your dealer quickly if you want to adjust features.
What Happens If My Wrangler Is Delayed?
If production is delayed, the dealer should update you. Sometimes, prices or features may change. Ask your dealer to lock in your price and confirm all features before ordering.
Custom ordering a Jeep Wrangler gives you the chance to own a truly unique SUV. With careful planning, you can enjoy the exact features, color, and accessories you want—making every drive more enjoyable.
