For decades, the Jeep Cherokee name has meant adventure, comfort, and versatility. Many drivers have fond memories of this SUV, which has been a familiar sight on American roads since the 1970s.
But with Jeep discontinuing the Cherokee in 2023, fans are asking one big question: Will Jeep bring back the Cherokee? Let’s look at what happened, why it matters, and what the future might hold for this iconic SUV.
The Cherokee’s Recent History
The Jeep Cherokee first appeared in 1974 as a rugged, go-anywhere vehicle. Over the years, it evolved from a boxy off-roader to a more refined midsize SUV.
In 2014, Jeep updated the Cherokee for a new generation, giving it a fresh design and modern features.
However, by 2023, sales had declined. Jeep announced it would stop making the Cherokee, ending production at its Belvidere, Illinois plant. This surprised many, since the Cherokee had been part of Jeep’s lineup for nearly 50 years.
| Year | Cherokee US Sales |
|---|---|
| 2015 | 220,260 |
| 2019 | 191,397 |
| 2022 | 40,322 |
Sales dropped more than 80% in just seven years, showing that the market was changing fast.
Why Was The Cherokee Discontinued?
Several factors led to the Cherokee’s end:
- Declining sales: Newer competitors and changing customer tastes hurt Cherokee’s numbers.
- Production costs: The Belvidere plant was expensive to operate. Jeep’s parent company, Stellantis, wanted to cut costs.
- Tougher emissions rules: As governments push for lower emissions, older designs become harder to sell.
- Shift to electrification: Jeep is investing more in hybrid and electric vehicles.
These reasons made it difficult for Jeep to keep the Cherokee in its lineup without major changes.
What Makes The Cherokee Special?
The Cherokee isn’t just another SUV. Here’s why it stands out:
- Off-road ability: The Trailhawk model could tackle rough trails better than most competitors.
- Comfortable ride: Later models offered a smooth drive, roomy interior, and advanced tech.
- Brand loyalty: Many buyers stick with Jeep because of the Cherokee’s reputation.
Here is a quick look at how the Cherokee compared to some key rivals in its class:
| Model | Off-Road Capability | Base Price (2023) | Hybrid Option |
|---|---|---|---|
| Jeep Cherokee Trailhawk | Excellent | $38,635 | No |
| Toyota RAV4 | Good | $28,275 | Yes |
| Honda CR-V | Fair | $29,500 | Yes |
One thing many people don’t realize: the Cherokee name is especially strong in the US, but Jeep has used different names for this model in other countries due to cultural reasons.
Will Jeep Bring Back The Cherokee?
Jeep has not officially confirmed a Cherokee comeback, but several hints suggest it’s possible:
- Statements from Jeep leaders: Company executives have said the Cherokee name is “not dead.”
- Demand for midsize SUVs: This segment is still popular, especially for families and outdoor fans.
- Jeep’s electrification plans: The brand is launching new electric models, and a revived Cherokee could fit well here.
In fact, Jeep’s CEO, Christian Meunier, told reporters in 2023 that a “bigger and better” Cherokee is being developed.
Industry rumors suggest it could return as a plug-in hybrid or fully electric SUV, competing with the likes of the Toyota RAV4 Prime and Ford Escape Hybrid.
What Could A New Cherokee Look Like?
If Jeep brings back the Cherokee, expect big changes. Here’s what might be different:
- Electric or hybrid engines: To meet new emission rules and market demand.
- Modern tech: Advanced driver assistance, large touchscreens, and better connectivity.
- Fresh design: A bold look to stand out from the crowd.
- Improved efficiency: More miles per charge or gallon.
Many experts think the next Cherokee would share parts with other Stellantis vehicles to save money and speed up development.
| Feature | Last Cherokee (2023) | Possible New Cherokee |
|---|---|---|
| Engine Options | Gas only | Hybrid/Electric |
| Infotainment | 8.4” touchscreen | 12”+ touchscreen |
| Driver Assist | Basic | Advanced (Level 2+) |
A non-obvious detail: If Jeep brings the Cherokee back as an electric vehicle, it could qualify for federal tax credits, lowering the effective price for buyers.
What Are The Challenges?
Bringing back the Cherokee won’t be easy. Here are some hurdles:
- Strong competition: Brands like Toyota, Ford, and Hyundai already offer advanced hybrids and electrics.
- Brand perception: Some traditional Jeep fans might not want an electric Cherokee.
- Cost concerns: Developing a new SUV is expensive, and pricing must stay competitive.
A common mistake is thinking Jeep can simply relaunch the old model with a few updates. In today’s market, success requires a truly fresh approach.
What Should Fans Do Now?
If you love the Cherokee, you still have options:
- Buy used: The used market has many recent Cherokees, often at good prices.
- Wait for news: Jeep will likely announce its plans within the next year or two.
- Explore other Jeeps: Models like the Jeep Compass or Grand Cherokee offer some of the same strengths.
For real-time updates, keep an eye on Jeep’s official news page and trusted automotive news sources like Car and Driver.
Frequently Asked Questions
Is The Jeep Cherokee Discontinued Forever?
As of now, the Jeep Cherokee is discontinued, but Jeep has hinted the name could return on a new model in the future.
Will The New Cherokee Be Electric Or Hybrid?
Most signs point to the next Cherokee using hybrid or electric power to meet new regulations and market trends.
How Does The Cherokee Compare To The Grand Cherokee?
The Cherokee is smaller, more affordable, and aimed at city and light off-road use. The Grand Cherokee is bigger, more luxurious, and offers more power.
When Will Jeep Announce The New Cherokee?
Jeep has not given a date. Many experts expect news within the next one to two years, especially as Jeep expands its electric lineup.
Can I Still Buy A New Jeep Cherokee?
New 2023 Cherokees may still be found at some dealers, but production has ended. The used market is the best option for most buyers.
Jeep’s history is filled with comebacks and bold moves. While the Cherokee is gone for now, signs point to a return—one that could be smarter, greener, and ready for new adventures. Fans should stay alert, as the next chapter for the Jeep Cherokee may be closer than it seems.
