Thinking about buying a new Jeep in 2024? You may have heard about the Jeep Friends and Family Discount. This special program can save you a lot of money, but it’s not always easy to understand how it works. If you’re a Jeep fan, or you know someone who works for Jeep, this guide will help you learn about the discount, who can use it, and how to get the best deal on your next Jeep.
What Is The Jeep Friends And Family Discount?
The Jeep Friends and Family Discount is a special pricing program offered by Stellantis, Jeep’s parent company. It allows employees, their family members, and select friends to buy or lease a new Jeep at a price below the regular sticker price. This can be a great way to save on popular models like the Jeep Wrangler, Grand Cherokee, or Gladiator.
The program is sometimes called the Affiliate Rewards Program. It’s available at most authorized Jeep dealerships in the United States. The savings are often better than public incentives or dealer promotions.

Who Can Use The Discount?
Not everyone can access the Friends and Family Discount. Here’s who usually qualifies:
- Current Stellantis employees (including Jeep, Chrysler, Dodge, Ram, Fiat, and Alfa Romeo brands)
- Immediate family members (spouse, parents, children, siblings)
- Selected friends (must receive a special code from a qualifying employee)
- Retired employees (with proof of retirement status)
You need a control number or affiliate code to use the discount. Only the person named on the code can use it, and you’ll need to show ID at the dealership.

How Much Can You Save?
Savings depend on the model, trim, and year. Typically, the discount is close to the dealer’s invoice price, plus a small fee. This means you often pay less than the average customer.
Here’s a comparison of typical pricing for a 2024 Jeep Wrangler Sport 4×4:
| Pricing Option | Estimated Price | Potential Savings |
|---|---|---|
| MSRP (Sticker Price) | $37,000 | – |
| Invoice Price | $35,200 | $1,800 |
| Friends & Family Discount | $35,600 | $1,400 |
| Employee Pricing | $34,700 | $2,300 |
The Friends and Family Discount is usually a bit higher than the price given to employees, but much lower than MSRP.
How The Discount Works: Step-by-step
If you qualify for the discount, here’s how the process usually goes:
- Get your control number. Ask your friend or family member who works for Stellantis to generate a code for you.
- Choose your Jeep. Decide which model and trim you want. Make sure the dealership has it in stock or can order it for you.
- Provide your code. Give the dealership your control number before you start price negotiations.
- See the official pricing. The dealer will show you the exact discounted price, which is set by Stellantis and cannot be changed.
- Review fees and taxes. You’ll still pay destination charges, taxes, and optional dealer add-ons.
- Sign the paperwork. Complete your purchase or lease.

Jeep Model Eligibility And Platform Differences
Not every Jeep is eligible for the program, and some discounts are better than others. Here are some key things to know:
- Most 2024 Jeep models qualify, including Wrangler (JL), Grand Cherokee (WL), Gladiator (JT), and Compass (MP).
- Limited editions or high-demand trims may have fewer discounts.
- Older models (like TJ, XJ, WK) are not included, as the program only applies to new vehicles.
Check with your dealer to confirm if your desired color, trim, engine, or towing package is eligible. For example, a Wrangler JL Rubicon with a 2.0L turbo engine and automatic transmission might have a slightly different discount than a Sport S with a manual transmission.
Things That Affect Your Final Price
Even with the Friends and Family Discount, your final price can vary. Watch for:
- Dealer documentation fees
- Aftermarket add-ons (tire upgrades, custom accessories)
- State taxes and registration
- Current Jeep incentives (sometimes can be combined with the discount)
It’s smart to compare the Friends and Family Discount to other deals, especially during big sales events like Memorial Day or Black Friday.
Here’s a side-by-side look at key features for common Jeep models in 2024:
| Model | Base Engine | Transmission | Towing (lbs) | Standard Safety |
|---|---|---|---|---|
| Wrangler JL | 3.6L V6 | 6-spd manual / 8-spd auto | 2,000 | Rear Camera, ABS |
| Grand Cherokee WL | 3.6L V6 | 8-spd auto | 6,200 | Blind-spot, Lane Assist |
| Gladiator JT | 3.6L V6 | 6-spd manual / 8-spd auto | 7,700 | Rear Camera, Airbags |
Pros And Cons Of The Friends And Family Discount
Pros
- Significant savings compared to MSRP
- Simple, clear pricing—no haggling
- Available on most new Jeeps
- Can sometimes combine with public incentives
Cons
- Limited to those with a qualifying code
- May not include all trims or packages
- Dealer fees still apply
- Not available for used or certified pre-owned Jeeps
Important Tips For Getting The Best Deal
- Double-check eligibility for your model, trim, and options.
- Ask about stacking other incentives (military, first responder, recent grad).
- Compare final price with other offers.
- Don’t rush—dealers may push extras that aren’t needed.
- Ask to see the invoice sheet for transparency.
A non-obvious tip: Some Jeep dealers may offer better trade-in values if you use the discount, as they know the sale is nearly guaranteed. Also, remember that the program can change each year, so confirm all details before you buy.
Where To Find More Details
For the latest rules and program updates, visit the official Stellantis Affiliate Rewards website or ask your local Jeep dealer.
Frequently Asked Questions
What Is The Control Number For The Jeep Friends And Family Discount?
A control number is a unique code given by a Stellantis employee. You need it to access the Friends and Family Discount. It proves you’re eligible for the special pricing.
Can I Use The Friends And Family Discount With Other Rebates?
Sometimes, yes. Public rebates, like holiday sales or loyalty bonuses, may be combined with the discount. Always ask your dealer to see which incentives can be stacked.
Does The Discount Apply To Jeep Leases As Well As Purchases?
Yes, you can use the Friends and Family Discount for both buying and leasing a new Jeep. The savings process is similar for leases, but monthly payments will vary by model and trim.
Are All Jeep Dealerships Required To Honor The Discount?
Most official Jeep dealers accept the discount, but participation can vary. It’s best to confirm with your chosen dealership before starting the process.
How Often Can I Use The Friends And Family Discount?
A Stellantis employee can give out a limited number of codes each year. If you’re using a friend’s code, check if they have any left for 2024.
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Meta Description: Learn how the Jeep Friends and Family Discount 2024 works, who qualifies, how much you can save, and tips for maximizing your Jeep purchase.
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