The 2017 Jeep Wrangler lineup offered two standout trims for adventure seekers: the Willys Wheeler and the Rubicon. Both models carry the classic Wrangler look, but they serve different types of drivers.
Whether you’re new to off-roading or a seasoned explorer, understanding the real differences between these trims will help you choose the best fit for your lifestyle.
Understanding The Willys Wheeler
The Willys Wheeler pays tribute to the original 1940s Jeeps. It blends retro style with practical off-road upgrades. Jeep designed this trim for drivers who want more capability than a base Sport, but don’t need every extreme feature.
Key features include:
- Limited-slip rear differential for improved grip on loose terrain
- Off-road tires (BFGoodrich Mud-Terrain T/A)
- Rock rails for underbody protection
- Unique Willys hood decals and black exterior accents
Inside, you’ll find basic but comfortable seating, easy-to-clean surfaces, and just enough tech for daily driving.
Willys Wheeler Performance
Under the hood, the Willys Wheeler uses the 3.6L Pentastar V6 with 285 horsepower and 260 lb-ft of torque. This engine is paired with a six-speed manual or optional five-speed automatic. The Command-Trac 4×4 system is solid for mud, sand, and snow, but not as advanced as the Rubicon’s setup.
Who Should Choose The Willys Wheeler?
The Willys Wheeler is best for drivers who want:
- True Jeep style
- Enhanced off-road ability for trails, dirt roads, or camping
- Value pricing over extreme features
It’s a practical choice for most outdoor adventures, but not for hardcore rock crawling.
What Sets The Rubicon Apart?
The Rubicon is the most famous name in the Wrangler world. It’s built for serious off-roading—think steep rocks, deep mud, and technical trails. Jeep gave the Rubicon features that go far beyond what most SUVs offer.
Major highlights include:
- Rock-Trac 4×4 system with a 4: 1 low range for better crawl control
- Electronic locking front and rear differentials
- Sway bar disconnect system for better wheel movement
- Larger, more aggressive BFGoodrich off-road tires
- Heavy-duty Dana 44 axles (front and rear)
The Rubicon’s interior feels a bit more upscale, with extra options for comfort and technology.
Rubicon Performance
With the same 3.6L V6 engine as the Willys Wheeler, the Rubicon’s real magic is in its mechanical upgrades. The Rock-Trac transfer case and locking differentials allow each wheel to turn at the same speed, giving superior traction on the toughest obstacles.
When To Pick The Rubicon
Choose the Rubicon if you:
- Regularly tackle tough trails or rocky landscapes
- Need maximum ground clearance and articulation
- Plan to modify your Jeep with larger tires or lifts
While it’s the most expensive Wrangler trim, the Rubicon is famous for handling terrain that stops other vehicles.
Side-by-side Comparison
To make your choice easier, here’s a direct comparison of the Willys Wheeler and Rubicon’s most important specs:
| Feature | Willys Wheeler | Rubicon |
|---|---|---|
| 4×4 System | Command-Trac | Rock-Trac |
| Locking Differentials | Rear (limited-slip) | Front & Rear (electronic) |
| Axles | Dana 30 (front), Dana 44 (rear) | Dana 44 (front & rear) |
| Tires | BFGoodrich Mud-Terrain 32″ | BFGoodrich Mud-Terrain 32″ |
| Sway Bar Disconnect | No | Yes |
| Starting Price (2017) | ~$31,000 | ~$36,000 |
Real-world Driving: What To Expect
Both Jeeps are fun to drive on and off the road, but their personalities are different. On highways, the Willys Wheeler rides a bit softer, thanks to simpler suspension. The Rubicon’s stiffer setup handles rough trails better but can feel bouncy on pavement.
If you need a daily commuter that can handle weekend adventures, the Willys Wheeler is likely enough. If you want to drive challenging trails straight from the showroom, the Rubicon is the winner.
Cost Of Ownership
Price matters, but so does what you get for your money. The Willys Wheeler offers a lower entry cost and cheaper insurance rates. The Rubicon costs more upfront, and repairs can be pricier due to its advanced hardware.
Maintenance intervals are similar, but off-road use will always mean more frequent checks, especially for the Rubicon. Gas mileage is about the same for both, averaging 17 mpg city, 21 mpg highway.
Here’s a look at estimated annual costs:
| Item | Willys Wheeler | Rubicon |
|---|---|---|
| Insurance | $1,200 | $1,350 |
| Maintenance | $600 | $750 |
| Fuel (15,000 mi/year) | $2,100 | $2,100 |
Two Insights Most Miss
- Resale value: The Rubicon usually holds value better, especially with low mileage. However, Willys Wheeler models with off-road upgrades can also attract buyers who want capability without the Rubicon price.
- Customization limits: The Willys Wheeler is a great base for mods, but its axles and transfer case can’t handle very large tires or heavy-duty use as well as the Rubicon.
Many buyers focus only on price or features, forgetting how their real driving habits affect long-term satisfaction.
Which Should You Buy?
If you’re new to Jeeps or mostly drive on roads with occasional off-road trips, the Willys Wheeler gives you style and capability for less money. If you’re already planning challenging adventures or want the most from your Wrangler, the Rubicon is worth the extra investment.
Test drive both trims if you can. The decision often becomes clear once you feel the difference in handling and comfort.
For more details on Wrangler trims and specs, check the official Jeep website.
Frequently Asked Questions
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“,”visible”:true},{“id”:”faq-question-1ae026549341″,”title”:”Can The Willys Wheeler Handle Tough Off-road Trails?”,”content”:”The Willys Wheeler is good for moderate trails, mud, and sand. For advanced rock crawling or very rough terrain, the Rubicon is better.
“,”visible”:true},{“id”:”faq-question-3c9416988afe”,”title”:”Is The Rubicon Worth The Higher Price?”,”content”:”If you use the extra features, yes. The Rubicon is designed for hard trails. If you only drive mild off-road or commute, the Willys Wheeler is more cost-effective.
“,”visible”:true},{“id”:”faq-question-e6708ef3e361″,”title”:”Are Both Trims Available As Two- And Four-door?”,”content”:”Yes, both the Willys Wheeler and Rubicon were offered in two-door and four-door (Unlimited) versions in 2017.
“,”visible”:true},{“id”:”faq-question-a11b26d50988″,”title”:”Which Jeep Holds Value Better?”,”content”:”The Rubicon usually has stronger resale value, but well-kept Willys Wheelers are also popular thanks to their classic style and capable setup.
“,”visible”:true}]} –>What Is The Main Difference Between The Willys Wheeler And Rubicon?
The Willys Wheeler offers basic off-road upgrades, while the Rubicon includes advanced hardware like locking differentials and sway bar disconnects for extreme trails.
Can The Willys Wheeler Handle Tough Off-road Trails?
The Willys Wheeler is good for moderate trails, mud, and sand. For advanced rock crawling or very rough terrain, the Rubicon is better.
Is The Rubicon Worth The Higher Price?
If you use the extra features, yes. The Rubicon is designed for hard trails. If you only drive mild off-road or commute, the Willys Wheeler is more cost-effective.
Are Both Trims Available As Two- And Four-door?
Yes, both the Willys Wheeler and Rubicon were offered in two-door and four-door (Unlimited) versions in 2017.
Which Jeep Holds Value Better?
The Rubicon usually has stronger resale value, but well-kept Willys Wheelers are also popular thanks to their classic style and capable setup.
